Pay-Per-Click Advertising : Uses & Types
Pay-per-click advertising is one of the most exciting marketing techniques of recent times that gives the best ROI. If you are one of the small- to medium-sized companies that spend money on pay-per-click (PPC) advertising, how’s your growth going? The best thing about PPC is that, if done strategically can increase conversions, drive traffic to your website, generate leads and sales, and help you establish your brand more widely. That’s just an iceberg peak of what a well-thought-out PPC strategy can deliver to your business.
The digital marketing sector is unlike any other in that it is rife with complicated terminology and weird jargon. We recognise that the language can be confusing, especially regarding online marketing. Stay calm if you’re new to learning how to advertise on Google or other search engines; this blog will answer all your doubts.
PPC, or pay-per-click, is an advertising technique used in digital marketing. PPC requires marketers to pay a cost each time a user clicks on an advertisement. The advertisements we’re referring to are ones you are familiar with. Consider the scenario where you Google “Vegan Restaurants.” When you type it into your search, ads will appear as the top results. If you click on that advertisement, that restaurant will be charged.
Now that you’re familiar with the workings of PPC, here are some of its types.
Google Display Ads
Display advertising on websites run by Google’s partners goes beyond simple text ads by including graphics and a call to action, enticing viewers to click and learn more. Similar to other paid advertisements, setting up a display ad requires you to place a bid for how much you will pay when someone clicks on it. But with this kind of advertisement, you must pick websites relevant to your sector. This enables your ads to display and get permission for the ad’s content. This kind of marketing is quite good at focusing on specific demographics, such as age, gender, geography, past viewing habits, and keywords.
Ads on Social Media
Given how frequently netizens use social media, this form of advertising is among the most effective PPC ads. Millions of people that fit your target demographic and niche could see your ads if you use PPC advertising on Facebook, LinkedIn, Instagram, Twitter, and Pinterest. It’s crucial to select the social media channel that is most popular with your target demographic. This kind of advertisement can increase your website’s click-through rate while putting your company in the spotlight and increasing brand recognition.
Search advertising, also known as text ads or banner ads, is the most prevalent and easily recognised by users. You may find this PPC advertisement near the top of Google searches. To make it more visible to the viewer that these results are from a paid search, they are marked with the phrase “Ad.” These advertisements stand out from other PPC since they are text-only and appear at the top of your search, making them enticing to click on for an immediate response to your question.
Our experts believe in researching the finest keywords for your goods or services. They will appear when a user seeks an answer to a particular question to develop an efficient search ad. Use long-tail keywords, which could attract more qualified leads to your company. For instance, you might want to focus on search terms like “Best Design School in Mumbai, Maharashtra” rather than just “Best Design School.”
Remarketing or retargeting advertising aims to re-engage a potential customer who may have browsed your website or clicked on one of your products but did not purchase. This kind of advertising is frequently seen throughout significant events and festivals. Online shoppers continually look for gifts for friends and family. Remarketing advertisements often appear on the user’s screen as a reminder of the goods. That prompting CTA helps drive sales quickly and efficiently in favour of businesses.
Programmatic Display Ads
The fastest-growing area of digital marketing is programmatic display advertising. Programmatic advertising is expected to account for significant digital display marketing worldwide in the next couple of years. Programmatic displays are distinct from other display forms of advertising in that they are not purchased through typical price haggling. Instead, real-time bidding (RTB) or targeted ad purchases are made using automated platforms in this type of PPC. Due to their potential to target particular demographics like an age bracket, salary, interests, work role, and areas of internet browsing interest, programmatic displays are very attractive to advertisers.