YouTube Optimization Tips: A Guide To Engagement
Welcome to the YouTube optimization guide!
We’ll be showing how to make your videos more engaging and get more views.
First of all, let’s start with a hook: “In this video, we’re going to talk about how you can optimize your videos for higher engagement.”
What is YouTube Optimization?
YouTube optimization is the process of improving the quality of your videos so that they rank higher in search results, get more views and generate more engagement. YouTube optimization can be broken down into two main categories: on-page optimization (what you do to ensure your video is ready for YouTube) and off-page optimization (what you do after uploading).
Check out our YouTube optimization tips below.
Subscriptions (Super Important)
If you use YouTube for business purposes, you should have a channel set up regardless since this ranking criteria only applies if people can subscribe to your channel. If someone views your video and then chooses to subscribe to receive notifications when you upload new content, this signals to YouTube’s algorithm that your video must be worthwhile. They not only watched the video content, but they even demanded MORE! You can influence this ranking element by explicitly encouraging viewers to “Click Subscribe” after watching your video.
Although improbable, someone may read the description before seeing your visual content. Your videos’ SEO will significantly benefit from an exciting and thorough description. Users, Google, and YouTube all rely on the text description’s content to determine whether a video is pertinent and significant. Include a link to your channel or any other relevant videos so people can subscribe. Viewers can quickly access the necessary information by skipping over descriptions with timestamps. Your audience can also be engaged by linking to your social media profiles in the description.
Increase Total Views
“Total Views” is the first engagement indicator you should pay attention to because it counts the number of times viewers have clicked the play button to start viewing your video. But remember that “Total Views” isn’t really a gauge of favourable or unfavourable interaction. Simply said, it’s the total number of times the Play button was clicked. The problem is that YouTube lacks reliable views to assess other engagement measures accurately. For YouTube’s algorithm to start measuring engagement, you must boost your video’s views as soon as you upload it.
It may never receive enough viewership momentum for YouTube’s algorithm to analyse the other engagement indicators we will discuss if you just submit a video and hope people stumble into it. For this reason, we recommend promoting your uploaded videos as much as possible to boost them. The initial steps we take while making a new YouTube video are to make a blog post and insert the video in it. Share it on your social media platforms. If applicable, include a link to it in an email. From other pertinent articles on your websites, link to them. In conclusion, start promoting your new videos as much as you can.
Make Excellent Content
Videos with low audio and video quality are not popular with the audience. Viewers will engage with your content and take you seriously if you have a professional video on display. By accepting these easy measures, you can enhance your professional reputation.
There should be zero background noise when filming your video. Also, ensure the audio is clear by using quality recording equipment. As you are recording, take into consideration the input volume metre. We suggest using studio lighting and a green backdrop for recording. If possible, shoot your videos at 1080p or higher quality. Before recording, draft your video screenplay so that it allows you the freedom to know what to say and how to cover all of your important themes. Intelligently use slow motion and jump cuts to emphasise particular aspects of your video. Use a tripod to stabilise your video recordings and take horizontal footage. You can utilise a clip-on lens to get broader images. Pick a reputable video editing programme. Finally, carefully proofread/check your work before uploading it online.
Interact With Audience
When you communicate with your viewers, they feel gratified. This increases the likelihood that someone will want to subscribe to your channel. This is why it’s essential to talk with the viewers if you wish to increase your channel subscribers.
Towards the end of your videos, thank the audience for their time and inform them where they avail additional info. Request the viewers to comment and offer criticism below the videos. Work on their critique and apply it to your video. You can work on fresh topics suggested by the viewers and make new video concepts based on the same. Engagements can be elevated by replying to comments (both on and off of YouTube) and acknowledging their support. Moreover, hosting live sessions is a fantastic means to engage your subscribers in real-time without always using a pre-recorded video.
How Can Digital Drushti Help You?
We are a premium digital marketing consultancy & learning platform for digital and social media marketing.
Digital Drushti provides comprehensive online/offline courses conceptualised by experts with cross-industry expertise. Our courses/workshops cater to students (graduates), management/working professionals, and business owners.
We are the right platform for you if you want to take up a social media course.
If you want to know more YouTube optimization tips, social media, and digital marketing across all major platforms, check out our website or follow our founder Trupti Rahate. She is a seasoned digital marketing professional with a decade-and-a-half-long career in the industry.