Augmented Reality Marketing: Boosting Your Brand to New Heights
Augmented Reality Marketing: Boosting Your Brand to New Heights
Customers love augmented reality marketing. More so now than ever before considering the proliferation of tech-related advancements in every field. Everywhere you look, there is a new technological wave meant to capture the fascination of consumers across the globe.
When it comes to marketing, augmented reality (AR) is a relatively recent strategy aiming to provide unique experiences to their customers. After all, customer needs and satisfaction are paramount to any marketing strategy.
In today’s blog, we will explore the benefits, downsides, and techniques related to augmented reality marketing to help in your brand’s growth.
Understanding Augmented Reality Marketing
As the name suggests, augmented reality marketing refers to the integration of AR technology into marketing content. The aim is to provide a unique and personalized customer interaction. It serves as a potent strategy for brands to connect with their audience on a more personal level, enhancing brand value and driving sales through mobile devices.
Further, AR offers a competitive edge through experiential marketing. It works by engaging all senses and fostering stronger emotional connections compared to traditional advertising methods. By enabling consumers to interact with products and services in a personalized way, this approach leaves a lasting impact, leading to increased brand awareness, loyalty, and overall value.
Benefits of Augmented Reality Marketing
According to a 2019 Deloitte survey, nearly 90% of large companies (with annual revenues between $100M to $1B) are leveraging AR or VR technology. Here are some compelling reasons to consider an AR strategy for your business:
- Drives Purchases: AR enables customers to experience your products without leaving their homes, encouraging more confident and informed purchasing decisions.
- Minimizes Returns: By allowing consumers to virtually try out products, AR helps reduce the likelihood of returns, saving both time and money for your business.
- Gain Competitive Edge: Embracing AR sets your brand apart from competitors, providing a significant advantage in both B2B and B2C markets.
- Deliver Branded Experiences: AR allows you to craft personalized in-home experiences that mimic the allure of in-store shopping, enhancing customer satisfaction and loyalty.
Ways to Implement Augmented Reality Marketing
Companies utilize augmented reality in their marketing strategies through various means:
1. AR-Enhanced Branding Materials
AR elevates branding materials like brochures and business cards by incorporating virtual elements.
Users can scan printed materials with their smartphones to access additional information and features. For instance, a scanned business card may offer various contact options, while a brochure acts as a virtual gateway to enhance the conveyed information. Thus, it enhances overall brand appeal.
2. Redefining "Try Before Buying"
Augmented reality revolutionizes the “try before buying” experience, offering unparalleled convenience to customers. The technology enables virtual trials of clothing, makeup, and various products, overcoming eCommerce limitations.
With AR, there’s no need for vast physical inventories or in-person interactions. Instead, customers can easily explore options that align with their preferences and needs.
3. Augmented Reality in Experiential Marketing
Crafting a delightful and unexpected AR experience can spark excitement and conversations around the brand. A prime illustration of this approach is Pepsi’s London bus shelter campaign. Users were treated to an interactive AR window showcasing flying saucers, UFOs, robots, and more while awaiting their bus.
This captivating encounter left a lasting impression on the audience, igniting discussions across social media platforms and reinforcing the brand’s presence.
The rise of augmented reality marketing was triggered by advancements in technological infrastructure. However, businesses persist in adopting AR technology to provide customers with immersive and lifelike encounters of their products and services.
Therefore, in the immersive world of augmented reality marketing, creativity knows no bounds and customer interactions transcend the ordinary.
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