Google E-A-T: Why is it Important for SEO?
Google E-A-T: Why is it Important for SEO?
In the marketing realm, Google’s E-A-T is an essential guideline that marketers cannot overlook. It is a ranking factor which came on the marketer’s radar in August 2018, and its importance hasn’t reduced since.
This new lingo emerged in 2018 as “the medic update” by Google. E-A-T stands for expertise, authority, and trust – the three pillars guiding your search engine rankings. Google wanted to update its algorithm to push articles based on the quality of information, rather than low-quality content. Recently, Google came up with another major update, that is, the E-E-A-T strategy. Read on till the end to find out what the extra E brings to your ranking table.
Let us first begin by understanding what Google E-A-T is and why it matters for your SEO ranking.
What Is Google’s E-A-T?
As mentioned above, E-A-T stands for expertise, authoritativeness, and trustworthiness and is a concept derived from Google’s Search Quality Rater Guidelines. These guidelines serve as a valuable resource for human quality raters, who evaluate the quality of Google’s search results.
Back in 2013, Google decided to publish this extensive 168-page document online. They aimed to assist webmasters in gaining a deeper understanding of what Google seeks in a web page. By paraphrasing this information, we can ensure its originality while maintaining an engaging tone.
When it comes to evaluating the quality of search results, Google instructs its search quality evaluators to focus on a few key factors.
- They pay close attention to the expertise of the content creator. This means considering the knowledge, skill, and experience that the creator possesses in the subject matter.
- Evaluators consider the authoritativeness of not only the content creator but also the content itself and the website hosting it.
- They take into account the trustworthiness of the content creator, the content, and the website.
Implementing Google E-A-T Pillars
Employing E-A-T principles in your content can have a profound impact on your search rankings, helping you establish credibility and attract a wider audience.
E for Expertise
Ensure that your content is created by skilled experts in the field. Display your expertise by providing accurate, insightful, and comprehensive information. Back up your claims with credible sources, studies, and references. Furthermore, consider including author biographies or credentials to establish the expertise of the content creators.
A for Authority
It’s crucial to build authority for both the content creators and the website hosting the content. Cultivate a strong online presence by consistently producing high-quality content and engaging with your audience.
Explore an array of sources including reviews, references, expert recommendations, news articles, and other reputable content penned by individuals who have engaged with the website. By analyzing these you can gain valuable insights and form a comprehensive understanding of what people truly think about the website in question.
T for Trust
Last but not least, trustworthiness is the cornerstone of Google’s E-A-T guideline. Build trust by providing accurate and reliable information. Avoid exaggerations, misleading claims, or clickbait tactics.
Moreover, disclose potential conflicts of interest and be transparent about your sources and methodologies. Incorporate customer testimonials, reviews, and case studies to demonstrate real-world experiences and build trust with your audience.
It’s important to note that applying E-A-T is an ongoing process. Regularly update and improve your content to stay relevant. Monitor user feedback, engage in discussions, and address any concerns promptly to maintain trustworthiness.
New Google E-E-A-T Update
The latest addition to the classic E-A-T guideline is “Experience”. It adheres to the content writer’s first-hand experience about the subject at hand.
This new update requires you to pay close attention to the content’s accuracy. It’s always advisable to hire a subject matter expert or a review specialist for the same. Additionally, use quotes from industry experts or relevant documents to support your content. Such collaborations will raise your content relevancy and satisfy the E-E-A-T update!
By implementing Google E-A-T principles in your content, you enhance your search rankings and establish yourself as a reliable and authoritative source of information. Ultimately, it contributes to the success of your online presence.
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