Moment Marketing: How To Do It?
Moment Marketing works more on our need to be involved and engage with current trends and happenings worldwide. We occasionally come across something trending on our social media feeds. A little anecdote soon becomes the topic of conversation after receiving a few thousand views and likes. Or millions of them.
To draw attention to their business and engage their customers lightheartedly. Brands today take advantage of this chance and use it to reach a wider audience. By leveraging a prevalent issue and producing humorous material around it.
It’s referred to as moment marketing. The phrase has recently appeared in our feeds and is also referred to as micro-moment marketing or real-time marketing. In recent years, marketers have embraced digital moment marketing significantly. Although we have all been sharing it on social media, we must familiarize ourselves with Moment Marketing or Spot Marketing. On social media, brands compete fiercely to catch users’ attention. A brand can only keep a customer’s attention for a brief period.
Create a plan around moment marketing if your brand wants to climb the ladder. You can forge close relationships and provide marketing materials by making the most of current and popular events. You can start a discussion centered on the circumstances. And include your brand’s tone to hit the right note and make an effect. It’s that easy!
Are you curious about what it is and what makes it work? Here is a summary of the factors/benefits that make moment marketing successful.
Instantly Grabs Users' Attention
As we previously mentioned, since moment marketing focuses on producing content around events occurring in real time. These content pieces can instantly grab users’ attention and establish a connection with them. This assists brands in remarkably reaching out to potential customers. And establishing new ties in addition to efficiently nurturing their relationship with their current customer base.
Increases Engagement Significantly
The material is so relevant and timely, people are encouraged to participate by liking, commenting, or sharing it, significantly increasing engagement. In addition to relevancy and timing, excellent images and cutting copy (sometimes combining wit and humour) are crucial to the strategy’s overall success.
Accelerates Online Growth
The brand’s online presence significantly increases due to increased engagement. When used wisely, these content pieces have the most excellent chance of going viral. And producing outstanding outcomes for the brand beyond simply expanding reach, engagement, and online growth to boosting sales!
Increases Brand Memory Value
These creative content postings also have the power to significantly increase brand recall value because they connect deeply with the audience. Consumers will frequently recall and recognise a brand’s message in the future if it has a compelling enough message, in addition to merely participating with, sharing, and discussing a brand’s perspective on a current topic at any particular time.
Lastly, moment marketing is a highly cost-effective tactic with zero overhead costs. For this reason, both large and small brands have an equal chance of benefiting from this tactic. To achieve the finest outcomes, all that is needed is for the marketers to be well-versed in current circumstances and possess a talent for capitalizing on them in a timely and alluring manner!
With a comprehensive awareness of the digital marketing landscape and nearly two decades of expertise, we at Digital Drushti provide overall marketing knowledge with courses tailored to your needs to increase your ROI and accomplish your business objectives efficiently.