Quora Marketing: The Ultimate Guide
The Ultimate Guide to Quora Marketing
Quora has become a go-to website for finding the answers to all questions that might tickle one’s brain cells. When it comes to marketing your brand, Quora has a solution for that too!
You might not necessarily be the expert in everything. However, chances are that your knowledge of industry-specific questions places you a cut above everyone else. If you learn how to use this command over information to help people looking for solutions on Quora, you will have mastered a very important tool in social media marketing.
Let us begin by understanding what exactly Quora is.
What is Quora?
With over 400,000 topics to choose from and claiming the position of the second-largest library on the internet, Quora is one of the most popular information-based sites online. It allows its users to ask and answer questions from a wide variety of topics ranging from trivial matters to significant life-changing events.
Building brand recognition through Quora is as simple as answering people’s questions that are tagged under topics in your niche. You can declare your expertise in the bio and get your brand name verified as well. Quora also allows you to:
- Publish curated content for people to educate themselves
- Answer questions specific to your industry
- Create new topics under which people can ask questions
- Follow topics of which you can answer questions
- Use Quora ads as promoting tool for your content
How does Quora marketing help?
Quora seems to have all the implements that make a good marketing strategy. But does it actually help your brand?
Read on to find three significant benefits that Quora marketing can grant your brand.
Become the leader in your industry
Think of Quora as an information dumping ground. The more questions you answer with your existing industry knowledge, you will receive more recognition.
People come to Quora asking questions like “What is the best poetry you have written?” to fact-ridden inquisitions like “Which is better, SEO or PPC?”. This puts brands at an advantage because of the sheer range of topics to choose from. When someone asks questions specific to your industry, your answers will help them recognise your brand as an expert.
Boost website traffic
While answering questions, make sure that you link relevant content from your website. So, when a user comes across your answer and wants to deep dive into a particular piece of information, they can visit your website for more details.
Acquire mentions in external publications
Websites often use Quora questions to supplement their content which can be a great opportunity for your marketing strategy. Once you have established your presence on Quora, you can also feature in such external publications.
Although, this can only be achieved through consistency. If you make it a point to produce timely content on Quora and answer as many questions as possible, your chances of earning mentions in other articles will drastically increase.
How to use Quora Marketing for your benefit?
Now that we understand the platform and all its advantages let’s move on to utilizing its full potential. Your brand can use a few Quora marketing tips to reap the complete benefits of this strategy.
Tip #1: Create a good profile
Building a great bio is a priority when dealing with social media marketing. On Quora, the first 50 words of your bio headline each of your answers. It is a good idea to add your brand name and a cleverly worded introduction to it in those fifty words. Since Quora does not enable individual brand profiles, choose the person who will answer questions on behalf of the brand and mention the brand name in their bio.
Moreover, you can also make topic-specific bios as well. This feature appears in the Knows About column on the right-hand side of the profile section. For example, if you are qualified to talk about different investment-related topics, you can add small bios for each topic that explains your expertise.
Further, you can complete your profile by adding the following details:
- Your interests
- An elaborate “About Me” section
- Employment and education qualifications
- Location and cities that you frequent
- A profile picture
Tip #2: Follow relevant topics and questions
Following topics relevant to your brand proves to be beneficial in two ways – it can help you answer more questions and also to conduct market research for trending industry-related topics.
First, the topics that you choose will allow you to answer questions pertaining to those specific questions. Every topic page also gives a list of additional topics that may be significant for your brand. Use these features to find out all the questions that can establish your brand’s expertise.
Tip #3: Write engaging answers
Once you have the questions, the next step is to give engaging answers. Making your answers as packed with information as possible is important without sounding too saturating. One way to do that is to embellish your answers with examples, stories, and evidence to back your claims.
Quora also gives you the option to add images that can help keep your content interesting. Finally, do not forget to edit and format your answers. You can divide info-heavy paragraphs into bullet points, highlight important sections and add hyperlinks wherever necessary.
Tip #4: Produce content using Quora Blogs
Your profile section will have an option titled Blog, using which you can publish in-depth analyses of industry-related topics. This will help you extend more information to the community interested in your niche. At the same time, linking to blogs on your own website or repurposing old blogs to publish long-form content on Quora can help drive traffic as well!
Tip #5: Use Quora Ads
To optimize your Quora marketing strategy, select Create Ad by clicking on your profile picture visible on the right-hand top corner of your page. After reaching the ad creation page, click on Create a Campaign and choose from the list of objectives for your ad. Quora gives you four objectives:
- Conversions
- App Installs
- Traffic
- Awareness
Following this, you need to set values for your Daily Maximum budget and Lifetime Budget. Now, create ad sets so that you can manage multiple ads simultaneously. Make sure to target your ads based on questions, interests, and keywords so that it reaches teh maximum number of people.
Once complete, format your ad by choosing text, image or bu promoting a previously written answer. And you are done!
Leveraging Quora as a marketing tool offers numerous advantages for your brand. It presents an excellent opportunity to enhance brand visibility, establish authority in your industry, and generate valuable traffic to your website.
How Can Digital Drushti Help You?
We are a premium digital marketing consultancy & learning platform for digital and social media marketing.
Digital Drushti provides comprehensive online/offline courses conceptualised by experts with cross-industry expertise. Our courses/workshops cater to students (graduates), management/working professionals, and business owners.
We are the right platform for you if you want to take up a social media course.
If you want to know more copywriting tips, social media, and digital marketing across all major platforms, check out our website or follow our founder Trupti Rahate. She is a seasoned digital marketing professional with a decade-and-a-half-long career in the industry.
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