Skills to Upskill: 5 Key Digital Skills for Your Career
Skills to Upskill: 5 Digital Skills for Your Career
In the last ten years, businesses spanning various sectors have undergone a digital transformation in their day-to-day functions. So, possessing digital skills for your career has become a necessity in order to distinguish yourselves in a competitive market.
While certain colleges, universities, and training institutions have adapted their educational programs to align with the rising need for digital expertise, a significant number of educators are grappling with the challenge of equipping students with these crucial skills.
In this blog, let’s explore the key digital skills for your career!
What are Digital Skills?
As more individuals turn to the internet for research, information acquisition, and online shopping, there’s a growing demand for individuals who possess the expertise to navigate, promote, and communicate effectively in the online realm.
Therefore digital skills have become an indispensable asset for companies of all types and sizes, whether they aim to enhance brand visibility, deliver top-notch social customer support, generate leads, or boost their revenue.
Top 5 Digital Skills For Your Career
As buyers increasingly turn to social platforms for information and recommendations, sales professionals who invest in the right tools and skills are better positioned to connect with and influence their audience effectively.
Here is a list of digital skills for your career:
1. Social Media Proficiency
In a recent survey, it was revealed that a staggering 4.6 billion individuals across the globe actively engage with social media platforms, averaging about 7.5 different networks per person each month. The ability to grasp and utilize social media proficiently stands as a fundamental and highly regarded skillset for any professional.
Effectively harnessing the potential of social media encompasses a deeper understanding of the intricate interplay between brands, influencers, and consumers.
Therefore, businesses must engage with their audience in ways that not only drive traffic to their websites or products but also hold the promise of eventual conversions.
2. Analytics and Data Insights
In the digital landscape, measuring and refining performance is an absolute necessity, particularly in roles involving conversion rate optimization (CRO). But don’t stop at superficial metrics; delve into the realm of extracting valuable insights from data.
A highly sought-after position in this domain is that of a Data Scientist, someone adept at transforming vast datasets into actionable business intelligence.
In your current role, aim to acquire proficiency in analytics. Explore tools that can streamline and automate analytical tasks, enhancing your efficiency. Seek guidance from seasoned experts in the field to deepen your understanding.
3. Effective Community Management
Building and fostering a thriving community demands a leader who possesses a deep understanding of your industry, your company, and your brand. Simultaneously, this individual must harbour a genuine affection for your customers and embrace the challenging role of serving as a vital link between your brand and its clientele.
Exceptional community managers face the demanding task of harmonizing the company’s objectives with the community’s requirements. Thus, it’s a delicate balancing act.
To excel in this role, you must possess an intimate familiarity with various social networks and the tools that facilitate the management of substantial volumes of inquiries and interactions.
4. Content Marketing
Content reigns supreme in the digital sphere. It serves as a potent vehicle for building brand recognition and positioning individuals or brands as authoritative voices.
This underscores the significance of imparting newcomers with a profound understanding of crafting content that not only resonates but aligns seamlessly with keyword research and optimization strategies. By honing their expertise in content marketing, students can equip themselves with a valuable and highly sought-after skill that paves the way for a successful career across diverse industries.
5. Social Selling
Sales professionals must establish an online presence where their potential clients reside. Businesses are recognizing the significance of social selling and are investing in a new arsenal of sales technology, often referred to as the ‘sales stack.’ This tech stack includes email tracking tools, productivity apps, and sales intelligence software.
Above all, social selling tools have emerged as highly potent means to engage with the contemporary buyer. These buyers rely on social platforms for product reviews and seeking advice, making social selling an indispensable strategy in the modern sales arena.
The five digital skills for your career that we’ve explored in this blog – from data analytics to social media management – form the cornerstone of a successful modern sales strategy. By acquiring and honing these skills, professionals can not only adapt to the changing sales landscape but also propel their careers to new heights.
How Can Digital Drushti Help You?
By understanding and implementing these practical outbound marketing strategies, businesses can tap into new opportunities and expand their reach, fostering meaningful connections that translate into lasting success.
We are a premium digital marketing consultancy & learning platform for digital and social media marketing.
Digital Drushti provides comprehensive online/offline courses conceptualised by experts with cross-industry expertise. Our courses/workshops cater to students (graduates), management/working professionals, and business owners.
We are the right platform for you if you want to take up a social media course.
If you want to know more copywriting tips, social media, and digital marketing across all major platforms, check out our website or follow our founder Trupti Rahate. She is a seasoned digital marketing professional with a decade-and-a-half-long career in the industry.
