5 Successful Social Media Campaigns To Check Out
Successful social media campaigns help you become one with your audience. The consumers start forming a connection with you that goes beyond the typical service-money barter.
Although difficult to define, an excellent social media marketing strategy typically combines increased interaction rates, maximum outreach, and resharing or going viral. All companies—new and established, large and small—use social media for marketing their brands and have done so for some time. It has long been a favourite of brands because of its indispensable attributes and a great return on investment.
You may establish a personal connection with your audience with a well-executed social media campaign. It’s challenging to develop a distinctive social media strategy, especially when all your rivals use them. We understand your suffering and have some motivation for you.
Here are five effective social media campaigns that you may use as models as you develop your own online presence.
1. iPhone - Shot On iPhone
It’s no secret that the iPhone’s best selling point and unputdownable feature is its camera. So, when its rival manufacturers began releasing phones with even better cameras, Apple had to devise a plan to stay ahead of the pack.
Enter the hashtag #ShotOniPhone, which has been used on millions of images on Instagram as of right now. With the hashtag #ShotOniPhone, Apple invites users to post pictures taken with their iPhone cameras. The most impressive ones are showcased on Apple’s official Instagram page.
This is a terrific way to obtain user-generated content that you can utilise to foster client loyalty and trust while starting a viral trend that current and new consumers will want to join.
2. Dove - No Digital Distortion
Dove has denounced media manipulation techniques like Photoshop, picture alteration, and digital distortion for over a decade. The “No Digital Distortion” label from Dove, which is a part of their more comprehensive Self-Esteem Project, supports this viewpoint by encouraging confidence in genuine beauty rather than “false” and altered photos.
Dove is working to end image manipulation in the media, which can cause young girls worldwide to experience low self-esteem, anxiety, and sadness. Dove placed this stamp throughout all of their static brand graphics. They demonstrate that the women featured in those images have not been digitally altered and that their photos are 100% authentic.
Dove’s campaign is so popular because it conveys a potent message about self-worth and ideas of beauty. Customers, particularly women, can personally connect with this concept.
3. Bournvita - Forced Pack
For Children’s Day, Cadbury Bournvita India launched its “Forced Pack” campaign to educate parents about the dangers of forcing their children into predetermined career paths. To make a statement, the company displayed its products in non-Bournvita containers, such as ketchup bottles, tissue holders, disinfectants, etc.
While Bournvita had previously promoted a spirit of competition in its “Tayyari Jeet ki” campaign, it came off as too strong amongst the masses. The company has since changed its messaging to be more sensitive to children’s mental health. With this campaign, the business had the guts to alter its packaging to make a solid point for parents.
The 2-minute video that serves as this advertisement drew various responses online.
4. Tanishq - The Interview
In this campaign, the company decided to talk about women who returned to work after maternity leave. The video depicts a woman who is prepared to return to the workforce and how a gap in her resume may harm her career in the future. Still, the employer wants to offer her a more lucrative position than the one she originally applied for.
Many mothers responded to the advertisement by speaking publicly about their difficulties returning to the workforce. When returning to the workforce following maternity leave or sabbaticals, women frequently experience this problem. On YouTube, there are 3.8 million on this creative concept.
According to experts, only a few brands have addressed this problem as purposefully and successfully as Tanishq India.
5. Coca-Cola - Follow The Bottle
The advertisement illustrates how, because of job obligations, individuals now prefer to observe holidays digitally. Through this short, the company emphasises joy and community and encourages viewers to disconnect from social media and participate in the festivities in person.
The background music and the song were more well-liked than the concept and message of the advertisement, and many people requested the complete version of the song. On YouTube, the video has gotten 17 million views.
Speaking about the same, Coca-Cola has always been a brand to celebrate unity, and with this creative clip, they have attempted to accomplish so once more.