What is Display Advertising?
What is Display Advertising?
Display Advertising is one of the most popular methods of advertising. The objective is to allure audiences and broaden brand recognition.
Marketers use images, videos, GIFs, and texts to reach the targeted audience. Further, this is used to communicate their message. Also, they employ different shapes, sizes, colors, and designs to make their ad more attractive.
In this blog, we will explore this form of advertising, its types, advantages, and challenges.
Understanding Display Advertising
It is the process of marketing a product or service through images, carousels, text, video, and GIFs on social media platforms.
Thus, marketers can use such advertisements to promote their products, services or for entertainment purposes. Moreover, they can also create interactive ads so the audience is engaged. This can be done with quizzes and puzzles, among other things.
Types of Display Advertising
- Banner Ads: Such ads are usually placed on the top, side, or bottom of a webpage to attract the attention of the audience. They contain images, and links to promote their product, service, or content.
- Rich Media Ads: It is a digital term that has advanced features like videos, links, and images. Thus, they help the audience interact and engage with the ad content.
- Video Ads: These types of ads run on YouTube and Instagram before, after, or during an online video. Further, it helps in attracting and engaging the attention of more audiences.
Advantages of Display Advertising
- Brand Visibility: Display Ads are a great way to build brand awareness. Moreover, they are seen on various social media platforms, increasing the brand’s visibility to a large audience.
- Measurable Results: Display ad performance can be traced using metrics like impressions, clicks, etc. providing various insights. Therefore, this helps in improving the brand ads.
- Retargeting Customers: Retargeting includes showing ads to customers who have visited the website previously but did not buy your product or service.
Challenges in Display Advertising
- Banner Blindness: The audience often gets bored and ignores the ad due to watching it repetitively. Therefore, the clicks decrease.
- Ad Blocking: More use of ad-blocking software reduces the visibility and reach of display ads. In turn, this reduces the income of the brand.
- Dynamic Landscape: Changes in technology, social media platform, etc. needs constant adaption and innovation to have an effective strategy.
Conclusion
In conclusion, there are many obstacles encountered in display advertising, such as banner blindness, ad blocking etc.
However, it continues to stand as a crucial instrument for enhancing brand visibility, fostering awareness, and effectively engaging with the target audience.
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