Diversify Your Content Strategy
Diversify Your Content Strategy
In today’s changing digital scenario, it is crucial to diversify your content strategy to engage the audience. While blogs are a significant part of content creation, relying solely on blogs is not sufficient for brands any more.
While blogs are helpful to drive traffic and establish authority, a multi-faceted strategy of content curation can take the digital marketing of your brand to new heights.
The Limitations of Relying Only on Blog Posts
Blogs are an excellent way to drive traffic, improve SEO, and engage with your audience. But, they can limit your reach if you do not diversify your content strategy and rely on the same method only. Everyone does not consume content in the same way and many users prefer other formats like podcasts, videos, infographics, etc.
Need to Diversify Your Content Strategy
There are various factors which make it important to diversify your content strategy.
Reach a Larger Audience
Audience has different preferences for content consumption. While some users would prefer an interesting audio-visual, others might be interested in listening to podcasts. By diversifying your content you can reach a larger audience.
Enhance Engagement
When you reach a broader audience with a wide variety of content, this increases the rate of engagement. Monotonous content or, same type of content bores the audience simultaneously. By offering mixed up varieties of content, the audience would be more interested and engaging.
Improve SEO Performance
Search Engines often prefer diverse content. Therefore, when you diversify your content strategy, different formats of content can improve your SEO performance. Furthermore, diversified content often results with lower bounce rates and longer dwell times, which is received positively by SEO.
Showcase Versatility in Multiple Formats
Diverse formats of content represent the expertise and versatility of the brand in different content formats. This can result by strengthening the authority of your brand, lead conversion, and appeal to a larger audience.
Types of Content to Include in Your Strategy
There are different types of content you can use to diversify your content strategy. Some of the major types include videos, infographics, podcasts, webinars, eBooks, whitepapers, vlogs, you tube videos, social media posts, polls, giveaways, and more.
How to Diversify Your Content Strategy?
Understand Your Audience
Knowing the preferences of your audience is essential to decide the type of content to be prepared. Therefore, the first step is to understand your audience and their consumption behavior. By conducting surveys, analyzing social media metrics, and enhancing audience engagement, brands can understand their audience better.
Set Clear Goals
Define your aims and goals initially. A strategy can be best executed when the goals and purpose are clear. Whether it is to increase brand awareness, generate leads, conversions, driving traffic, or boosting engagement, having clear goals help to measure the success of your strategy.
Create a Content Calendar
Good planning leads to good execution. Create a content calendar and plan your content in advance. This will help you to maintain a consistent flow of different content formats. In addition, this allows you to coordinate better when you diversify your content strategy.
Repurpose Content
Creating new ideas for your content regularly can be daunting sometimes. Repurposing can be your saviour in such cases. Repurpose your existing content in a new format. For example, turning your blog content to a YouTube video or a podcast. This helps in saving time and resources as well as caters to different audience preferences.
Leverage User-Generated Content
When you diversify your content strategy, User-generated content or UGC can be a great addition to implement your strategy. Encourage your audience to share reviews and feedback through social media posts and testimonials. This improves authenticity and helps enhance trust with your audience.
How Can Digital Drushti Help You?
We are a premium digital marketing consultancy & learning platform for digital and social media marketing.
Digital Drushti provides comprehensive online/offline courses conceptualised by experts with cross-industry expertise. Our courses/workshops cater to students (graduates), management/working professionals, and business owners.
We are the right platform for you if you want to take up a social media course.
If you want to know more copywriting tips, social media, and digital marketing across all major platforms, check out our website or follow our founder Trupti Rahate. She is a seasoned digital marketing professional with a decade-and-a-half-long career in the industry.
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