Understanding Brand Development Index: A Key Metric for Digital Marketing Success Brand Development Index (BDI) is a brand’s most reliable friend in the pursuit of standing out and engaging with the target audience effectively. This key metric works almost like …
LinkedIn Algorithm and How it Works in 2023 The LinkedIn Algorithm is your closest ally when it comes to maximizing your exposure on the platform. As you might already know, LinkedIn is a professional networking platform that forms a tight-knit …
Google Tag Manager and Google Analytics: Explained There are certain free tools by Google that every business should know about. Google Tag Manager and Google Analytics are tools that help companies to understand user engagement and increase efficiency. These free …
Brand Positioning and Differentiation You enter a mall and find yourself flanked by countless brands from all sides. The competition is palpable. Yet, there is one brand that effortlessly stands out in the crowd. It captures your attention and draws …
Brand Building & Community Nurturing on Social Media Look around you. Do you see products that you have consistently been loyal to and would most likely continue to use just because you feel like a part of the brand’s intimate …
The Ultimate Guide to Quora Marketing Quora has become a go-to website for finding the answers to all questions that might tickle one’s brain cells. When it comes to marketing your brand, Quora has a solution for that too! You …
Social Media Marketing Strategy Social media has taken over the world one business at a time. With the proliferation of business owners competing to reach the top, social media marketing strategy has become more important than ever for unlocking a …
Pinterest Marketing – How it has leveraged the modern business Pinterest marketing is a tool that is used by businesses for brand awareness, brand recognition, product marketing, and promotions. With over 450 million monthly active users, it has been a …
Brand Strategy: How to Create a Powerful Brand Identity A brand strategy is much further than just a symbol or a product. A company’s unique personality and identity sets it apart from its challengers and resonates with its target followership. …
Turning Good Ideas Into Great Content for Social Media Content creation is king in 2023. It doesn’t matter how great your idea is if you can’t package it to be interesting, engaging, and easy to digest. Every content creator knows …
From Pixels to Masterpieces: How Artificial Intelligence is Transforming Graphic Design Artificial intelligence (AI) has recently been making news in various industries, and graphic design is no exception. With AI tools becoming more accessible and sophisticated, designers can streamline their …
YouTube Optimization Tips: A Guide To Engagement Welcome to the YouTube optimization guide! We’ll be showing how to make your videos more engaging and get more views. First of all, let’s start with a hook: “In this video, we’re going …
LinkedIn Marketing Tips: A Guide To Engagement LinkedIn marketing tips are getting increasingly popular over the internet. Why? LinkedIn is the place for you if you want to increase your professional contacts or personal network. It promotes you to targeted …
Targeted Marketing For Small Businesses Targeted Marketing is increasingly becoming a popular practice amongst marketers. Why? For companies and brands like yours, every time someone searches on Google, clicks on a website, checks into a place on Facebook, or makes …
Top Instagram Analytics Tools Instagram Analytics Tools are of extreme importance in 2023. Given how Instagram is one of the most popular social media networks, with billions of monthly users. This makes it one of the most cutthroat venues where …
Instagram Reels: A Guide Do you know any successful business that isn’t making Instagram Reels? We don’t know any, either. In 2023, the surest formula to online business success goes through the valley of Instagram Reels. Since their debut in …
Social Media Platforms For Business: A Guide Why choose social media platforms for business important, you ask? Having a website and a product is only one aspect of starting a business. The other step is reaching potential clients to market …
Start A Social Media Marketing Agency: A Guide A Social Media Marketing Agency is essential to the expansion of every business. Though it can be challenging to know where to start, the industry can be incredibly profitable and fun. Starting …
Instagram Content Creator: 7-Step Content Creation Guide In 2023, Instagram content creators have taken over the platform entirely. Everything that shows up on your reels can catapult someone’s business to new heights overnight. This is probably why the younger generation …
Performance Marketing In 4 Easy Steps Performance marketing is a mixture of paid advertising and brand promotion that only generates revenue once the intended actions are carried out. It has been developed to lower cost per acquisition and boost ROI, …
Increase Brand Awareness In 5 Easy Steps Brand awareness is the ability to identify a specific company or brand. Just the fact that they are aware the company or brand exists does not imply that they are a customer or …
7 Best Content Creation Tools Our Internet is full of the best content creation tools available in the market. All you have to do is look for them. The world of online business moves quickly and is highly competitive. It’s …
Best Fonts For Advertising Choosing the right fonts for advertising is a big task and requires great care. If you meet any marketer, they’ll tell you how much of a gigantic role design plays in their creatives/ads/content marketing. You can …
Pay-Per-Click Advertising : Uses & Types Pay-per-click advertising is one of the most exciting marketing techniques of recent times that gives the best ROI. If you are one of the small- to medium-sized companies that spend money on pay-per-click (PPC) advertising, …
Moment Marketing: How To Do It? Moment Marketing works more on our need to be involved and engage with current trends and happenings worldwide. We occasionally come across something trending on our social media feeds. A little anecdote soon becomes …
Effective Advertising And How To Do It Effective advertising is the need of the hour for all businesses/brands worldwide. Business owners must comprehend the fundamentals of creating effective advertisements. Every company needs marketing. We want to spare you the stress …
5 Ways To Advertise Your Business There are many ways to advertise your business, but only few that are effective and efficient. 2023 has just begun and we are already seeing the advant of artificial intelligence and various other digital …
5 Successful Social Media Campaigns To Check Out Successful social media campaigns help you become one with your audience. The consumers start forming a connection with you that goes beyond the typical service-money barter. Although difficult to define, an excellent …
Benefits Of Influencer Marketing For Businesses Influencer marketing is best way to get your product in the hands of your target audience in no time. The practise of collaborating with content producers or other influencers to promote a good, service, …
LinkedIn Marketing has developed into a potent marketing tool with millions of members globally. None of the social networking sites occupying space on your devices can match LinkedIn! LinkedIn gives professionals a chance to create a vast network, establish their …